I’ll be honest, being a foodie has some definite perks and benefits. I don’t like to hide things, so I’ll let you all know.
For instance, all Foodbuzz publishers got an offer for a pack of 100 mini-Moo cards, free! I put in my order before vacation and I got them when I came back. This is great for me, as I’m just a student so it’s not really a feasible idea for me to spend money on getting cards printed. Now when I go to restaurants, I have credibility. I can hand the manager/owner a card and chat them up a bit. The cards are also great for handing out to friends, who can spread the word. Word of mouth advertising is still one of the best ways possible.
Restaurants that are smart and on top of their marketing, will approach foodies, Vancouver bloggers, and online magazines. It’s probably cheaper to have us come in, try some food, leave happy and write a review, than it is to spend tons of money on ads, print, etc. There may be a bias, for instance a special luncheon for food bloggers only, but just the thought that they notice your blog and invited you out is a major compliment.
I’m no business or marketing student, but in the short while I’ve been doing this and been involved with the marketing team at VDL, I feel that I’ve picked up and learnt a lot.